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Mobile has changed the way people shop. We browse products while waiting to be seated for dinner, make purchases on our commute into work, and compare prices online. More than 84% of smartphone users in the U.S. research and compare products via a web browser or mobile app.

With more and more consumers getting on-board with mobile shopping, the photo app is finally unveiling a new feature that will allow users to buy products directly from Instagram - no other apps required. Until now, third-party apps such as have been the only way to shop products semi-directly from Instagram.


Starting next week, 20 brands that Instagram partnered with such as Kate Spade, JackThreads and Warby Parker will be testing the shopping feature. After that testing phase, it will first be made available in the US then rolled out globally.


As you can see in the video below, each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post, showcasing up to five products and their prices. Once a tag is selected a new detailed view of the product will open. This functionality will bring important product information to the consumer earlier in the journey, all without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website to buy the product they want.

What do you think about the potential of shopping on Instagram? Will you use the platform to buy your next purchase?


If you need help with increasing your website traffic, generating qualified leads or converting leads to customers, please reach out for your free consulting session:

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