Do you believe that Snapchat still has a special niche? Snapchat is loosing popularity, especially since Facebook recently introduced filters. But Snap has a secret weapon that will continue its streak of prosperity and innovation as Facebook ramps up its assault. Its weapon: the Digital Darlings (Gen Z). Snap fills a niche for Digital Darlings that Facebook, or Instagram can never fill unless they purge their current user bases, and rebuild them from scratch; or acquire Snap

Mobile has changed the way people shop. We browse products while waiting to be seated for dinner, make purchases on our commute into work, and compare prices online. More than 84% of smartphone users in the U.S. research and compare products via a web browser or mobile app. With more and more consumers getting on-board with mobile shopping, the photo app is finally unveiling a new feature that will allow users to buy products directly from Instagram - no other apps required.